Hi everyone! Today I will be sharing the results of the survey I carried out to see how translators and interpreters use Twitter. First of all, I would like to thank you for your outstanding participation: 400 professionals completed this survey!
This is actually my first written post, but I have a little surprise for you, I will be commenting the results and sharing some tips on social media best practices this Wednesday 24th June at 7pm (GTM+2) on Periscope (more info at the end of the post!).
I will share the results for each question and then I will add some comments, so let’s begin!
- Do you have a Twitter account?
It is true that with this question we have to take into account that maybe people who didn’t have one, didn’t even answer the survey, so the figures won’t be representative to get an idea of how many translators and interpreters have or not a Twitter account, but I got some interesting points regarding why some of those who said “No” weren’t on Twitter.
Therefore, I must say I think Twitter offers a lot of new possibilities regarding business and also it is a magnificent platform to connect with colleagues, but these are some of the matters I have already discussed in my past videos, so I will recommend those professionals who still think Twitter is just a distraction and a waste of time to watch these two videos where I talk about some of the benefits of Twitter: Social media tips for translators and interpreter 1 and the second part of it.
- Why are you on Twitter?
As we see in the graphic, 57% of translators and interpreters are out there trying to do business out of Twitter, so if you haven’t thought about it before, it’s time to take action!
This question is really important because you need to determine your purpose for being on Twitter and also you need to identify your target audience. By doing these two things, you will know what kind of content you should share on Twitter.
- Why did you choose that user name for your account?
As we see here, most people just use their names as their user names on Twitter, this is totally fine, although it is important to know that it is better for SEO to have all your social media platforms under the same user name. For example, if you have a Facebook page, the ideal thing would be to have the same name as this one for your Twitter user. Also this method gives consistency to your personal brand.
- Do you have a personal account and a business account?
This question depends really on each person. I, myself, find really difficult to manage two Twitter accounts (sometimes it’s even difficult to manage one!), so unless you are hiring some professionals of social media marketing for your business account, I think it is quite complicated to run two accounts by yourself.
- Do you manage your own account/s?
There was no need for a graphic here: 99.5% answered “Yes”.
I think you can perfectly manage a Twitter account by yourself, but doing it the right way may be challenging. From my point of view, every Twitter account should be based on 3 elements:
- Valuable content: your tweets have to be related to what you are showing in your bio. If you say you’re a legal translator and you’re talking about car wheels it doesn’t make sense, people need to have a look at your tweets and recognise you are a financial translator because you are showing you are expert in that area, for example, by talking about how to do business in the UK.
- Engagement: you need to engage with users of Twitter. This means that you are opening up a dialog with those who are interested in your niche. You can engage by replaying to a comment or thanking someone for sharing your blog post.
- Perseverance: if you want to be considered as an active user of Twitter, you really need to be there, so it is essential to have al least a minimum of tweets sent each day.
- How many tweets do you send per day?
This question is related to the perseverance we were talking about in the last point of the previous question. Most people send between 0 and 5 tweets per day. From my personal experience, I think the minimum amount of tweets to be sent per day should be 5 and the maximum will depend on your target audience and if you need to tweet also taking into account different hour times.
And from this point, we totally enter into the next question area: how can I tweet 24/7 without being on Twitter 24/7? You need a tool!
- Do you use any programming software?
Here I found that only a few professionals are using social media scheduling tools to manage their own accounts and I think these tools are a complete time saver.
There are quite a few of these tools; the most known ones are Hootsuite, Buffer and TweetDeck. While the two first ones can be used to manage several social media platforms, TweetDeck can only be used with Twitter.
As a Hootsuite Ambassador, I would focus on Hootsuite. This free tool has now 10 million users and in the survey, it was the most named tool. Why? For me it’s really easy to use and complete, it has many features and you can manage many social media platforms (Facebook page, LinkedIn, Twitter, Google+ page…). Furthermore, you can view multiple social channels in one place and receive analytics reports. You can also add a stream on your dashboard for your Twitter lists, making it easy to follow the news and topics of interest.
- Do you use hashtags on your tweets?
Hashtags are the most popular way to categorise content on social media. It makes your own content discoverable and allows you to find relevant content from other users. Hashtags also allow you to connect with other social media users based on a common interest.
Here most of you answered that you use 1 or 2 hashtags per tweet and this is just perfect! Normally the ideal number of hashtags per tweet should be 2 because if you use too many hashtags #it #seems #you #are #talking #like #this. 😉
- Do you usually tweet during events or follow them via Twitter?
This was a surprise for me because I have expected that more translators and interpreters will use Twitter to follow events, but actually some professionals still don’t use Twitter for this purpose. So, I will explain the benefits of event tweeting:
Event tweeting is a state-of-the-art action to follow an event and grow your followers. Whenever you attend a conference or join a Twitter chat, you should tweet with hashtag of the event. These “tweeted” events will result in a great amount of new followers sharing the same interests as you do. Each interaction you do should be like a targeted advertisement to follow you.
- Is your Twitter account visible in any site of yours (blog, website, Proz profile…)?
The most common answer was “Only in some of them”, but I will highly recommend you to make your account visible everywhere you can: ensure all your web pages have your Twitter user name on it: website, blog, video platforms…and for example, stamp a Twitter extension into your email signature and add a box with your tweets live in your blog.
That was all! Again thank you so much for taking my survey, I really appreciate the time you have spent on this! 🙂
Finally, as I have said at the top of the post, I will like to invite you to my Periscope live chat where I will be commenting the results and sharing some tips on social media best practices this Wednesday 24th June at 7pm (GTM+2).
For those of you who are not familiar with Periscope, it’s a free live video-streaming app for iOS and Android. It’s an official Twitter app so you just have to log in with your Twitter account and follow mine @transGalator to keep track of my broadcasts. If you can’t attend at that time, no worries, you’ll have 24 hours to watch it!
Thank you and see you there! 😀